English Heritage’s northern properties, Carlisle Castle, Cumbria’s Museum of Military Life and Birdoswald Roman Fort have joined together with Tullie House Museum, to work together to encourage both locals and tourists to take advantage of their multi venue admissions offer.
In a move of co-operation, each of these top attractions are offering discounts to visitors visiting multiple attractions. Once visitors have paid entry at one attraction, the new partnership entitles them to receive discounts at each of the participating venues – for example, tourists who enjoy Birdoswald or Carlisle Castle can continue their experience within seven days and save 20% on a single visit to Tullie House Museum or Cumbria’s Museum of Military Life.
Not only tourists and day trippers are being rewarded. Tullie House Members and Annual Ticket holders can also receive 20% discount on entry to the Castle, Cumbria’s Museum of Military Life and Birdoswald throughout the year.
Carlisle and the surrounding area have a wealth of cultural attractions waiting to be enjoyed. As the world’s largest Roman monument, Hadrian’s Wall draws thousands of international visitors every year; and both Carlisle Castle and Tullie House act as cultural powerhouses drawing in tourist by, providing outstanding exhibitions and events for hundreds of thousands of visitors every year. This new partnership hopes to build on the strengths of the individual organisations and establish a clear path for tourists, as each venue relays its own visitors on to the next.
Caitlin Olney, Marketing Manager, Tullie House Museum and Art Gallery said“This is exactly the co-operation we need. There is a strong cross-over between our venues and we know visitors from Hadrian’s Wall will be fascinated to see how Tullie House contributes to stories behind the UNESCO World Heritage site.
Our Roman Frontier Gallery is outstanding, popular and this new partnership should share this message out to tourists whilst rewarding local loyalty. Retaining and increasing visits from tourists benefits all partners, and boosts and the local economy of Carlisle.”
Lynn Rylance, Head of Historic Properties for English Heritage in the North said, “One of the legacies of hosting the Poppies exhibition at Carlisle Castle last year was the links made with local partners and other attractions. This offer will be the next stage in developing a closer working relationship between Carlisle’s visitor attractions. I also hope that this offer will encourage more visitors to use the city as a base for exploring Birdoswald Roman Fort and Hadrian’s Wall.”
Stuart Eastwood, Curator of Cumbria’s Museum of Military Life said, “We welcome this opportunity to enhance our long-established relationship with both English Heritage and Tullie House, to attract more visitors to Carlisle and the surrounding area to engage with the wealth of history that our organisations care for.”